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School projects
As a Professional Communication student, I was fulfilled with knowledge about advertising and branding. School projects are stages with spotlights for us to make our works come true.
Gamifying language learning system is Duo's prowess. In my copywriting course, I was focusing on breaktime moment and making Duolingo look like a game for entertaining, not a learning application.
Tote bag collection I made in art direction course. Each tote bag contains one Vietnamese proverb which was twisted a little to the benefits of skincare.
Personal projects
Bring my ideas on the papers 'cause I am tired of running them merely in my head. Some of them just represent as simple ideas, but I put my efforts to make it happen.
JBL Pulse is born party moments? Nah, I don't think so. As JBL stands for Just Be Lit, I believe that JBL can be used in an everyday basis, especially when people are feeling down (being sad, unmotivated) and they need something to light up their mood. JBL Pulse sets the light for their everyday life and 'party' it.
People always find the gem at the end of their journey as a reward. However, the gem can also be the found along the journey. The copy also emphasizes that the adventure with Toyota Prius can be a gem as it has amazing features.